The eSports world is saturated with content, making it difficult to draw attention to your brand in a world full of new and upcoming eSport competitions. This is especially true for the world of Virtual Racing, where the number of companies trying to create true to life simulations from the motor sport world are growing, with game developers continuing to crank out new titles for novice and professional players alike to enjoy from the comfort of their homes.
However, as I mentioned in my previous blog post, I will be focusing on the two major players that I personally have invested an interest in: GT Sport and F1 2019.
I will primarily be focusing on the kinds of posts present on the Twitter platform for promoting their respective competitions, and why I believe this is an excellent strategy for spreading the word of #eSportRacing for readers already involved in the community along with people that have an interest in general motor sport that have been unable to watch live, real-world events due to the coronavirus season…
1. Virtual Grand Prix
This article posted via Twitter is a great introduction into why I think the sim racing community has begun the grow. F1 2019 is one of the most heavily promoted eSport competitions, as ESPN 2 is now filling their line up originally reserved for live Formula 1 racing with the Virtual Grand Prix season due to postponements related to the virus.
2. GT eSports on Eurosport TV
This post was posted by a Cyan Racing, a prominent promoter of the Sim Racing community. Their page mainly consists of real world events that they have participated in, as they are the 2017-19 (real) World Champions of GT (Grand Touring) Car racing. This post stuck out to me as they have shown an active interest in transitioning their team into the virtual realm. Posted within is their plans for the upcoming season in June and how they are using the Eurosport platform to promote their brand.
3. GT Sport Replays
The racing season, like any other sport, is only available for part of the year. Even with live motorsport traditionally premiering in the spring , few people take the time to adjust their time zones to watch it live. The same goes for virtual events. I myself almost never watch a live eSport competition as it’s happening, as I almost always watch it later via YouTube or Twitter. The following is an example of live events from the 2019 season that GT Sport tweeted on their platform…
4. Personal Promotion
Below is an active virtual racing team that has provided their own insights into F1 eSports. Their site – www.eDriveRacing.com – is one that I like to visit from time to time. They are a Chilean team that in my mind has done a good job in taking their own personal hobby of simulation racing and creating a brand for themselves independently from relying on the major social media brands to do it for them. Below is a so called jab that they posted to draw attention to their product. (via Instagram)
5. The Major Players
Of all the social media that is available for consumers to catch up on in relation to eSports racing, there is probably no greater influence then Red Bull Racing. They have made themselves an extremely influential party in the world of motorsport…and this also translates into their eSports division as well. Posted below is one of the many recaps from the F1 Grand Prix (this one taking place in Baku)…virtually of course.
ESports: The World of Sim Racing 